Keynote Speech:

Prof. Brian Paltridge, University of Sydney, Context and the Researching and Teaching of Academic Writing

Dr. Yilin Sun, Chairman of the TESOL, Seattle Central College, ESP in the 21st Century --- An NNES Professional's Perspective

Prof. John Flowerdew, City University of Hong Kong, John Swales's Approach to Pedagogy in Genre Analysis:A perspective from 25 years on

Dr. Doreen D. Wu,  Hong Kong Polytechnic University, Corporate Branding on New Media and the Implications for ESP

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